PATTERN is a vibrant and social music application that uses colors to define sounds and playlists. This application exceeds the boundaries of hearing by visually changing the color of your room with the LED PATTERN LIGHT. The LED PATTERN LIGHT is an LED light that connects to the PATTERN app and changes colors based on the rhythm of the song or the vibe of the playlist. You can allow the application to interpret these sounds or create your own color meanings.
PROBLEM: Randomized playlists can disrupt moods and patterns within music rotation; I like to call this the flow. Additionally, and unfortunately, there is a lack of inclusion towards disabled communities in the physical and digital world. In this particular case, I would like to create a platform that is inclusive towards those who are visually or hearing impaired by allowing those who cannot see, to hear the sound of color, and for those who cannot hear to see the color of sounds. Lastly, there is a lack of social interaction among existing music applications.
SOLUTIONS: My goal for this project is to create a social music platform that creates a more inclusive way to experience sounds and color. Alongside this, I want this to be a platform where
people can connect through their musical interests and creative interpretations. Share a playlist
or have a party, the power is in your thumbs.
• All ages
• Music lovers
• People with mood disorders
• Visually impaired communities
• Hearing impaired communities
• Concert attendees
DELIVERABLES: Discovery Interview, User Personas, Tasks Flows, Sketches, High-Fidelity Prototype + LED Light Bulb, Branding
TOOLS: AI, XD, PS
DURATION: 2 MONTHS
ROLE: LEAD DESIGNER, ENTREPRENEURIAL PROJECT, CASE STUDY
TAGS: #UX #UI #APP #PITCH
USER RESEARCH + PERSONAS
I conducted a series of one-on-one interviews with music consumers who use music to alleviate everyday challenges to better understand the wants, needs, and pain-points of users. Based on the one-on-one interviews and survey results, I created two user personas. To disseminate the research learnings, I created a customer journey map. This allowed me to communicate the severity of the pain-points and facilitate conversations about the areas to fix.
COMPARATIVE + COMPETITIVE ANALYSIS
I compared my potential product to two popular music applications, Apple and Spotify, and Philips Hue, a light controlling application. Although both music apps are widely well-known and are used throughout the country, users expect a generally similar experience across both music applications, excluding the small variations of music choices. When researching the features of each application, I came to find that neither of them has features that could create an interactive light show experience. Similarly, Philips Hues does not have a music feature. With this information, I created a composite of each application experience from the collected data.