BRACKETS is a movie rewards extension that rewards viewers with tickets (Brackets Tickets) when they complete select series and movies. Once the viewer has collected an allotment of tickets, the tickets can then be traded in to unlock premium or unreleased shows and movies. This service is designed to be applied to any preexisting streaming service or can become its own identity. For demonstration purposes, I designed BRACKETS to be its own application.
PROBLEM: It is no secret that streaming services are all in competition to captivate their audiences with the best series and movies. As an active viewer myself, I grow tired of spending the majority of my time on these applications just scrolling looking for new things to watch. I've also find grief with the recommended streams and reels that I've already completed watching. It extenuates the browsing process, increasing the lack of interest within each application.
DESIGN GOAL: My goal for this project is to create a tickets based reward system to incentivize the interest of viewers and reward them for their time spent. I hypothesize that this will increase the watch time of the service and increase the frequency of return. This application will also queue viewers completed series to improve the searching experience.
• Movie lovers
• Binge watchers
• Streaming services
DELIVERABLES: APP + Brackets Tickets
TOOLS: AI, XD, PS
DURATION: OCTOBER 21, 2020 – TBD
ROLE: LEAD DESIGNER, ENTREPRENEURIAL PROJECT
TAGS: #UX #UI #APP #STREAMING
I created two personas based on one-on-one interviews and survey results.
Live visuals of how the application is intended to be used.
WIREFRAMES + EXPLANATION
How the tickets are used: Each month select series and movies will
be recommended to the viewer. As they complete episodes of the series they will unlock Bracket Tickets, each increasing in value and you move up the brackets list. Once a viewer has collected a certain number of tickets, they then can go to the ticket exchange to unlock premium or unleased episodes/movies for that month. A new carousel of reels will be offered to unlock at the beginning of each month.
Tickets never expire*
+ Sketchbook designs coming soon
A sample of profile icon stylizations. Users can customize every feature of their icon or select a premade design.
Branding guidelines for the logo, typefaces, and brand colors.