BRACKETS

OVERVIEW

BRACKETS is a movie rewards extension that rewards viewers with tickets (Brackets Tickets) when they complete select series and movies. Once the viewer has collected an allotment of tickets, the tickets can then be traded in to unlock premium or unreleased shows and movies. This service is designed to be applied to any preexisting streaming service or can become its own identity. For demonstration purposes, I designed BRACKETS to be its own application.

PROJECT ANALYSIS

PROBLEM: It is no secret that streaming services are all in competition to captivate their audiences with the best series and movies. As an active viewer myself, I grow tired of spending the majority of my time on these applications just scrolling looking for new things to watch. I've also found grief with the recommended streams and reels that I've already completed watching. It extenuates the browsing process, increasing the lack of interest in each application.

DESIGN GOAL: My goal for this project is to create a ticket-based reward system to incentivize the interest of viewers and reward them for their time spent. I hypothesize that this will increase the watch time of the service and increase the frequency of return. This application will also queue viewers' completed series to improve the search experience.

TARGET USERS:
• PG13+
• Movie lovers
• Binge watchers
• Streaming services

DELIVERABLES: Discovery Interview, User Personas, Tasks Flows, Sketches, High-Fidelity Prototype + Brackets Tickets, Branding

TOOLS: AI, XD, PS
DURATION: OCTOBER 21, 2020 – TBD
ROLE: LEAD DESIGNER, ENTREPRENEURIAL PROJECT, CASE STUDY
TAGS: #UX #UI #APP #STREAMING

USER RESEARCH + PERSONAS

I created a persona based on a collection of one-on-one interviews and survey results.
Accompanying the persona are the task and workflow of the entire interface.

COMPARATIVE + COMPETITIVE ANALYSIS

I compared my potential product to three popular streaming platforms, Netflix, Hulu, and Disney Plus. Each streaming platform has user-specific content, however, none of the applications obtain a rewards system for completed series and movies. Another note, and a pain-point from my focus groups, was that none of the streaming applications have a queue where they can access listed streamed that they've completed watching. Having listed streams recommended in repetition causes a disruption in the browsing exper-ience which creates aggregation about time-wasted, often leading to a user leaving the application. With this information, I created a composite of each application experience from the collected data.

WIREFRAMES + EXPLANATIONS

How the tickets are used: Each month select series and movies will be recommended to the viewer. As they complete episodes of the series they will unlock Bracket Tickets, each increasing in value and you move up the brackets list. Once a viewer has collected a certain number of tickets, they then can go to the ticket exchange to unlock premium or unleased episodes/movies for that month.
A new carousel of reels will be offered to unlock at the beginning of each month.

Tickets never expire*
+ Sketchbook designs

APPLICATION HIGHLIGHTS

High-fidelity mockups and video walk-through of the application experience.

PROFILE ICONS

A sample of profile icon stylizations. Users can customize
every feature of their icon or select a premade design.

VISUAL DESIGN

Branding guidelines for the logo, typefaces, and brand colors.