OVERVIEW
SKIPS is a multi-purpose grocery shopping application. This application helps shoppers find their groceries and nearby employees with GPS technology, offers weekly meal plans and coupons and allows users to check out on their phones and evading long lines and germy self-checkout stations.
PROJECT ANALYSIS
PROBLEMS: Due to the current social climate of the world (2020), the need for social distancing has changed the way we interact with the world around us. Shopping is one of them. Long lines, germy checkout stations, and contact shopping have all become potentially dangerous and life-threatening activities. Aside from the 2020 global pandemic, grocery shopping can be an overwhelming experience for some. Standing in lines, running back and forth from aisle to aisle, not knowing what to shop for, having difficulties locating items (especially after a store reorganizes), or hassling to find employees for assistance are just a few practicalities that can make the shopping experience overwhelming.
DESIGN SOLUTION: I propose a shopping application where users can create a grocery list before their trip. Once the user has made it to their local grocery, the application will map out the quickest route for the user to locate their desired items and reduce their shopping time. If additional assistance is needed, shoppers can "ping" a nearby employee who will find them where they are. The application will also offer weekly recipes and coupons to inspire users to try new meals. Each recipe will have discounted items to encourage purchases. Coupons are added automatically when a discounted item has been selected for a grocery run or added to the cart. However, users can choose their desired coupons ahead of time according to their preferences.
TARGET USERS:
• On-the-Go shoppers
• Anxious shoppers
• Professional chefs
• College students
• Coupon Shoppers
• Families
• Inexperienced/new cooks
DELIVERABLES: Discovery Interview, User Personas, Tasks Flows, Sketches, High-Fidelity Prototype + RECIPES, Branding
TOOLS: AI, XD, PS
DURATION: 1.5 MONTHS
ROLE: LEAD DESIGNER, ENTREPRENEURIAL PROJECT, CASE STUDY
TAGS: #UX #UI #APP #SHOPPING
USER RESEARCH + PERSONAS
I created two personas based on one-on-one interviews and survey results.
Accompanying the personas are the tasks and workflow of the entire interface.
COMPARATIVE + COMPETITIVE ANALYSIS
I compared my potential product, Skips, to Target, Walmart, and Amazon Fresh's mobile shopping applications. When researching the features of each application, I discovered a similarity of pick-up and checkout options, however, none of the applications offered a service to help navigate the grocery store they were located nor was there a way to find in-store assistance. Though Amazon Fresh has an in-store Alexa post where you can ask where items are located, this service is not yet accessible within the personal, in-hand, shopping experience. Additionally, the couponing options within each application
were not automatically added to the cart when discounted items were selected. Lastly, none of the hypermarkets provided weekly recipes to inspire in-store shopping/purchases. With this information,
I created a composite of each application experience from the collected data.
WIREFRAMES + EXPLANATIONS
GROCERY LIST, COUPONS + CARTS EXPLAINED: Grocery lists are created by searching for desired items and adding them to your cart. These items can be purchased within the application and delivered by curbside or in-store pickup. However, shoppers can also navigate the grocery store to find the items on their own accord. To do this, users will select "HUNT" and all carted items will be curated for an explorative mapped experience. Each week, select recipes and coupons are recommended to shoppers.
Coupons and recipes update weekly. Expiration dates are tentative*
+ Sketchbook designs
APPLICATION HIGHLIGHTS
High-fidelity mockups and video walk-through of the application experience.
VISUAL DESIGN
Branding guidelines for the logo, icon stylization, typefaces, and brand colors.
